Today's post is from a very good friend of mine in the U.K. Sarah Arrow. I have known her, online, for years and I took her Business Blogging Challenge when she first started it. I hope you enjoy the read and I am super grateful that Sarah offered to do this blog post for me. 

Hey there, lovely readers! I'm Sarah, creator of the Business Blogging challenge and I want to share something quite personal and exciting with you. When I first started blogging I found it hard to get subscribers to my email list. I was almost on the verge of giving up with list building when I decided to add a low content planner as my lead magnet. Guess what? It helped me generate an email list of a whopping 47,000 subscribers! Ever since then, I realised that blogging and low content products are a match made in heaven. So let's dive right in!

What is Low Content Selling?

Low content selling, for those who might not be familiar, is all about selling products like journals, planners, or notebooks with minimal content inside. They have gorgeous covers, and help people plan simple to complex activities. Sometimes they’re lined or have blank pages within the gorgeous cover, and sometimes there’s prompts to inspire the person with the journal.

Simple, right? But marketing these products can be a real challenge.

Importance of Blogging for Business

I've been in the blogging game for quite some time, and I still swear by it. It's an incredible way to reach out, connect, and share what's on your mind. But how can it work for low content store owners like you? Let's explore.

Benefits of Blogging for Low Content Store Owners

I can tell you from experience, blogging truly helps you get noticed. It's like putting up a big, bright sign in the virtual world that says, "Here I am!" But how does this magic happen? Let's break it down.

1. Regular Posts Draw in Customers

Imagine you're having a conversation with your best friend. You wouldn't just say hello and walk away, would you? Blogging works the same way. Regular posts keep the conversation going, keep people interested, and give them a reason to keep coming back. Whether you're sharing a new product, a tip, or just a lovely thought, consistency is key. Your audience needs more than just “buy my stuff” content, or they feel they’re only wanted for one thing…

2. Connecting with the Right Audience

Now, blogging isn't just about talking to anyone and everyone. It's about reaching the people who genuinely care about what you've got to offer. Think of it as finding your tribe online. By focusing on topics that resonate with your low content products, you're essentially sending out a signal to those who share your passion. It's like hosting a dinner party with all your favourite people!

3. Establishing Authority

By sharing your knowledge on low content products, you can become the go-to person in your field. Trust me, it's quite an empowering feeling. You’ll find yourself tagged in conversations, and it becomes easier to generate leads and sales. One moment it’s just you, blogging your heart out, and then next minute you’re a recognised brand!

Building Connections with Blogging

Blogging Builds Connection with Customers

Here's where the magic happens. Blogs help you connect with customers like old friends. You share, you laugh, and you build relationships. It's beautiful, really. But how does this connection blossom? Let me take you on this journey.

1. Understanding Your Customers' Needs and Desires

Connecting with your customers is like getting to know a new friend. You need to understand what they like, what they need, and what makes them tick. Through your blog, you can explore topics that resonate with them, answer their questions, and offer solutions to their problems. It's all about showing that you care.

2. Sharing Personal Stories and Experiences

People love stories; it's human nature. When you share a bit of yourself, your experiences, and your thoughts, you're not just a low content store owner; you're a person. And people connect with people, not brands. Don't be afraid to get personal. Share your joys, your struggles, and your journey in the world of low content products. It's like opening your heart and inviting them in.

3. Engaging Through Comments and Feedback

Here's where the conversation really gets going. Encourage comments, ask questions, and engage with your readers. Reply to their comments, thank them for their thoughts, and ask for their opinions. It's like sitting down for a cup of tea and a chat. The more you engage, the more they feel a part of your world.

Why Blogging Can Be Beneficial to Low Content Store Owners

4. Creating Content That Speaks to Them

When you write your blog posts, imagine you're talking to a friend. What would they like to know? What would make them smile or think? Craft your content in a way that speaks to them, that makes them feel understood and appreciated. It's not about selling; it's about connecting.

5. Building Trust Through Honesty and Transparency

Trust is the cornerstone of any relationship, and it's no different with your customers. Be honest, be transparent, and be you. Share your successes, but don't shy away from your failures either. It's in the imperfections that true connections are made. It's like letting them see you without any masks. Authenticity is captivating.

6. Offering Exclusive Insights and Perks

Want to make your readers feel special? Offer them exclusive insights, behind-the-scenes looks, or special discounts through your blog. It's like giving them a special key to your world. And who doesn't love feeling special?

SEO Advantages of Blogging

SEO Advantages of Blogging

And let's not forget the wonders of SEO. I mean, who doesn't want to be on the first page of Google? It's all about being seen, isn't it? But SEO is more than just a buzzword; it's a powerful tool that can transform your blog's reach. Let's explore how.

  • Understanding What SEO Really Means

Before we jump in, let's break down what SEO actually is. It stands for Search Engine Optimisation, but in simple terms, it's all about making your blog more attractive to search engines. Think of it as putting on your best outfit for a date with Google. You want to look your best, don't you?

  • Using the Right Keywords

Keywords are like the magic words that open doors in the world of search engines. By understanding what your audience is searching for and incorporating those words into your content, you're essentially rolling out a welcome mat for them. It's like whispering in their ears, "Hey, I've got what you need."

  • Creating High-Quality Content

Now, SEO isn't just about throwing in some keywords here and there. Google loves quality, and so do your readers. Writing engaging, informative, and well-researched content is like serving a gourmet meal. It's satisfying and keeps people coming back for more.

  • Optimising Images and Media

Did you know that even images and videos can be SEO-friendly? By using relevant titles, captions, and alt text, you're giving search engines more reasons to love your blog. It's like adding a sprinkle of glitter to your content; it just makes it shine even more.

  • Building Backlinks

Here's a nifty trick: backlinks. By having other reputable websites link to your blog, you're essentially getting a thumbs up in the eyes of search engines. It's like having your best friend vouch for you; it just adds credibility.

  • Keeping Up with SEO Trends

The world of SEO is ever-changing, much like fashion. Keeping up with the latest trends and updates is essential to stay ahead of the game. It's like updating your wardrobe; you always want to look your best, don't you?

  • Utilising SEO Tools and Analytics
Low Content Store

There are so many fantastic tools out there that can help you with SEO. From understanding which keywords are trending to tracking how well your blog is performing, these tools are like having a personal assistant in the world of SEO. You don't have to do it all alone!

SEO is like a treasure map that leads you to success in the blogging world. It's not just about being on the first page of Google; it's about reaching the right people, providing valuable content, and building a reputation as a go-to source. It's a beautiful dance of words, strategies, and insights that can elevate your blog to new heights.

So, lovely readers, are you ready to embrace the wonders of SEO? Trust me, it's an adventure worth taking, and I'm right here cheering you on.

Promoting Low Content Products Through Blogging

This one's my favourite. Integrate your products within your posts, and voila! You're promoting without being pushy. Smooth and stylish, just how we like it.

Promoting your low content products within your blog posts can be a delightful and engaging experience for your readers. Picture this: You're offering them exclusive sneak peeks, like tantalizing cover reveals or a behind-the-scenes glimpse into your creative process.

You can share ideas that never quite made it into your journals or planners, explaining why certain concepts were left on the drawing board. This fosters a sense of transparency and brings your audience closer to your creative world. Don't shy away from sharing tips on what not to do when journaling, either! Whether it's common mistakes or misconceptions about journaling, guiding your readers on this personal journey can only deepen their connection with your brand.

It's all about creating a shared adventure, one where they feel part of the story, every step of the way.

How to Start Blogging for Your Low Content Store

How to start blogging

Selecting Topics and Themes

Choose topics that speak to your audience. If it's planners you sell, why not write about time management or goal setting? It's all about making connections, but let's break it down into easy steps.

1. Understanding Your Audience's Needs

First things first, who are you talking to? Understanding your audience's needs, preferences, and pain points is like having a heart-to-heart with a friend. You need to know what makes them tick, what they struggle with, and what they love. It's the foundation for everything else.

2. Brainstorming Ideas That Resonate

Once you know your audience, start brainstorming. Let your creativity flow and think of ideas that align with your low content products. It's not just about selling planners; it's about enriching lives through organization, inspiration, and personal growth.

3. Exploring Different Angles

Now here's where it gets fun. Take a simple concept like time management and explore different angles. Write about productivity hacks, creating a morning routine, or setting yearly goals. It's like cooking your favourite dish in different ways; the flavours might change, but the essence remains the same.

4. Keeping It Fresh and Relevant

Nobody likes stale bread, and the same goes for content. Keep your topics fresh and relevant. What's trending in the world of planners? Are there any seasonal themes you can explore? It's about being in tune with the times.

5. Integrating Your Products Naturally

Remember, your blog isn't a sales pitch; it's a conversation. Integrate your products naturally into your content. Share how a planner can help with a specific problem or offer free printables in exchange for an email address. It's like offering a helping hand, not a product catalogue. When you have a new product, share a cover reveal. Tease the interiors of your planners and journals. And share some of the creative process of developing the low content product are all natural selling opportunities. You don’t need to force mentioning your products because there are so many opportunities to share!

6. Using Visuals That Complement Your Content

Images and videos can elevate your content. Using mock-ups to show your low content products in actions is powerful.  Use mockups that complement your words and products. Think of it as setting the stage for a play; the mockups create the ambiance and help your reader imagine what comes next!

7. Encouraging Interaction and Engagement

Ask questions, encourage comments, and engage with your readers. Make them feel part of your community. It's like having friends over; you want them to feel at home.

9. Monitoring and Adapting

Finally, keep an eye on how your content is performing. What resonates with your readers? What needs tweaking? It's a continuous journey of learning, adapting, and growing..

Measuring Success

Always have an eye on how your blogs are doing. Metrics are your best pals in this game. If something's working, celebrate! If not, learn and grow.

Blogging and low content selling are truly a perfect pair. It's like tea and biscuits, inseparable and delightful. By embracing blogging, you’re opening doors to endless possibilities. It's been a joy for me, and I know it can be for you too.


Sarah Arrow is the creator of the 30 Day Business Blogging Challenge and First Page Famous. She loves how blogging can help elevate small businesses and Createful Journals is her fave low content store.

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